Developing Content that Appeals to Your MarketJune 12, 2018
Even the most well written copy can be worthless if it doesn’t “speak” to your target market. It is because of this that you need to make sure that your copy is not only well written and researched, but that it is also worded and crafted in a manner that appeals to your market. This means that you need to understand the slang, terminology and trends in informational marketing that is currently in vogue with your market. Stay Current With What Has Been Published One of the best ways to stay up-to-date with the style and content of copy being produced for your market is to read what others are publishing. This activity doesn’t have to consumer your life, but it is a good idea to read blogs, article directory articles and landing pages that are attracting viewers in droves each week. If you can spend about one hour a week researching published materials it will improve your contents’ effectiveness dramatically. Hire Fresh Writers If your content is not producing the page views that you want and need then it maybe time to hire fresh writers. Adding new writers to your content development staff can be a great way to expand your content library with pieces written from a brand new perspective. This perspective could be just the thing your company needs to hook a new audience. Change Your Content Format Another way to write copy that appeals to your market is to change the format of your content. For example, if your content has traditionally been straight forward informational articles, you can change the format to step by step instruction for doing something related to your website’s theme. You can also enhance your format by splitting the content up into a several different pages that your viewers have to navigate through to read all of the information. This will increase the number of advertisements that are viewed or potentially clicked on during a single read thorugh of your article. Add Audio and Visual Elements While what is written is important to the value of your content’s appeal, audio and visual elements are becoming more and more important when it comes to attracting an audience. To enhance your written text consider adding video clips related to the content and an audio option for the article. These widgets and add-ons can greatly improve the appeal of your content and raise the value of your website.